the international digital marketing master’s degree of the grande école program
Grande École program: the International Digital Marketing Master’s degree, entirely in English, prepares future managers for the challenges of a digital, globalized world.
This specialization prepares students for the real world, through case studies and start-up projects. This International Digital Marketing Master’s program enables students to acquire the skills required of a digital manager. It’s also an opportunity to meet professionals and develop a real network.
– RYTHM: Classical
–CAMPUS: Paris
–TEACHING LANGUAGES: English
–DIPLOMA : Master’s degree
MASTER International Digital Marketing
This International Digital Marketing Master’s program is based on 3 main objectives:
- Put digital marketing strategies into practice for real business units, from planning to implementation.
- Innovate to solve very difficult challenges related to time, budget and resource constraints. Discover new technologies such as AI, blockchain, data analytics, IoT and the evolution of marketing.
- Develop skills in inbound marketing, agile project management, data analysis and presentation.
won kim
Teacher and head of the International Digital Marketing Master’s specialization
International Digital Marketing Master’s degree : the benefits of specialization
materials
- Digital marketing
- Marketing on social networks
- Product management and marketing – AGILE
- Marketing for the 21st century
- New Technologies
- Growth Hacking
- Hubspot certifications
Skills
- Planning digital marketing campaigns
- Implement digital marketing campaigns
- Use AGILE tools and methodologies
- Innovating with new technologies
- Manage inbound marketing campaigns
- Demonstrate creative content creation
- Data analysis and analytics
job opportunities
Brand Manager
Manage and develop a corporate brand.
- Brand managers are responsible for brand strategy, brand image management, consumer communication and maximizing brand value.
Content manager
Create and write quality content for different media (web, blog, social networks, etc.).
- Content managers are responsible for optimizing the site for natural search engine optimization (SEO), analyzing performance, optimizing the content strategy and then defining and implementing the company’s content strategy.
Agile Product Manager / SCRUM MASTER
Manage product development using agile methodologies such as Scrum.
- AGILE product managers coordinate teams, draw up agile roadmaps, and ensure that the development process is iterative and responsive.
Digital Marketing Manager
Design and implement digital marketing strategies.
- Digital marketers use online channels such as social media, SEO and online advertising to achieve the company’s marketing objectives.
Customer Experience Manager
Improve and manage the overall customer experience with the brand.
- Customer experience managers work on understanding customer needs, optimizing customer journeys and solving problems to improve overall satisfaction.
Responsible for social networks
Define and implement the company’s social networking strategy.
- The main tasks of social network managers are: to create and publish engaging content on social networks, to animate the community by interacting with audiences, and then to analyze performance and optimize strategy.
A semester at Baruch College, new york
Students in this specialization can take a semester at Baruch College in New York in 4th year, and benefit from a special focus on the luxury and fashion, advertising and digital marketing sectors.
contact
EVA HERRERO, Head of Admissions Grande École Parallel Admissions Program
- +33 1 81 51 15 90 / +33 6 08 57 51 37
- eva.herrero@esce.fr
- Personalized appointment
find out more
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