Master International Marketing - PGE

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THE International Marketing MASTER of the Grande Ecole program

The International Marketing Master in the Grande École Programme is intended for students wishing to pursue a career in various marketing, communication and business development professions.

This specialisation, also called Master in International Consumer Marketing, aims to provide future marketing managers with the knowledge and skills necessary to meet strategic and/or operational challenges in an increasingly digital international context and with a sustainable and responsible perspective.

Achieving these objectives is based on a genuine balance between theoretical courses, expert presentations on specific professions and practical case studies through partnerships with companies.

– RHYTHM: apprenticeship – 1 week at school, 3 weeks at work (tuition fee exemption)

–CAMPUS: Paris

–TEACHING LANGUAGE: French and English

–DIPLOMA: Master’s Degree

National application

International application

MASTER International Marketing :

This curriculum is based on 3 main objectives :

Provide expertise in consumer goods through the study of Consumer Marketing, Shopper Marketing and Sales issues.
Manage a mass-marketbrand through strategic and operational marketing, as well as by mastering category management, distribution strategies and the use of digital tools.
Provide a broad vision of the issues and players in the mass-market consumer sector

Master’s in International Marketing : the benefits of specialization

materials

Innovation 5.0 and New Marketing Trends
Capstone Marketing for a Sustainable Enterprise and Operational CSR Approaches
Digital content creation
Basic management processes – Lean
Service Marketing and Customer Journey and Retail 4.0
Data and marketing decisions and Marketing research methods
CMI: Integrated Marketing Communication
Marketing 4.0
Global Art Marketing and Strategic Brand Management
CRM: Customer Relationship Management and Customer Management
Business development

Skills

Anticipate changes in the business environment and adopt relevant marketing strategies
Meeting the challenges of sustainability and an increasingly digitalized world
Diagnose a real-life business problem and make strategic and operational marketing recommendations tailored to the sector.
Conduct a brand audit, build a brand identity and positioning, understand the challenges of customer relationship management and master key CRM indicators.
Understand marketing strategies specific to the service sector and build a comprehensive strategic and operational recommendation
Master sales and negotiation techniques in the retail sector: negotiate with customers or other partners in a B-to-B context, develop a customer portfolio, and implement personalized actions using recommendations, networking practices and new digital media.
Creating an integrated marketing communications campaign

job opportunities

Product Manager / Brand Manager

Manage the development, promotion and performance of a specific product or brand.

The tasks of a product/brand manager include market research, defining marketing strategy, managing the product life cycle and maximizing brand value.

Category manager

Manage all products in a specific category within a company.

This involves selecting products, defining prices, managing margins, and working with sales teams to achieve category objectives.

CRM Manager

Manage customer relations using customer relationship management (CRM) tools.

The CRM Manager’s mission is to segment customers, personalize communications, implement loyalty programs and analyze data to improve the customer experience.

Area Manager

Supervise and coordinate sales and marketing activities in a specific geographic area

This involves managing customer relationships, implementing sales and marketing strategies, and achieving sales targets in the assigned region.

Trade Marketing Manager

Develop and implement specific marketing strategies to boost sales at the point of sale

This can include creating promotions, managing in-store displays, and working with distributors to optimize product visibility.

Marketing manager

Supervise all the company’s marketing activities.

The Marketing Manager carries out strategic planning, manages marketing teams, develops advertising campaigns, and coordinates marketing efforts to achieve overall business objectives.