THE COMMUNICATION, LUXURY & PRESTIGE MARKETING master’s degree in the Grande Ecole program
The Master in Communication, Luxury & Prestige Marketing is a specialisation in the Grande École Programme Master’s cycle. It was designed for all luxury enthusiasts who wish to move into marketing or communication roles in this sector.
Based on the observation that, to integrate certain sectors of activity with high cultural or sociological value, it is necessary to have in-depth knowledge of them, ESCE’s marketing department offers a marketing specialisation oriented towards the professions of communication, luxury and prestige products.
An key part of this specialisation is dedicated to discovering the history and codes of luxury houses. Sectoral expertise combined with numerous practical scenarios give students legitimacy that goes beyond simple mastery of marketing techniques.
– RHYTHM: Classic
–CAMPUS: Paris
–TEACHING LANGUAGE: English
–DIPLOMA: Master’s Degree
PROGRAMME PRESENTATION: MASTER IN COMMUNICATION, LUXURY & PRESTIGE MARKETING
This specialisation is structured around 7 main objectives:
- Master marketing and communication techniques in the world of luxury goods
- Acquire solid writing and speaking skills in a variety of communication environments.
- Be able to carry out assignments as part of a professional project
- Consolidate knowledge of the heritage of luxury brands and its implications for communications and marketing
- Present broader perspectives on luxury, including art, history, sociology, societal and sustainability issues
- Raising awareness of the transformation of luxury codes
Master’s degree in communication, luxury & prestige marketing : the benefits of specialisation
Materials
- The specificities of luxury service customers
- Adapting marketing issues
- Building a marketing strategy
- International demand of luxury goods
- Introduction to sustainable luxury brand and product management
- Luxury sectors of the future
- Online and offline User Experience
- Building luxury brand image
- E-reputation and influencer strategies
- Introduction to responsible digital communication in the luxury sector
Skills
- Understanding the development of the luxury and prestige sectors in a global context
- Understanding the development of luxury and prestige markets in a global context
- Adopt a customer-oriented attitude to optimize the customer experience in the luxury environment
- Creating content to enhance the image of luxury and prestige brands
- Creating digital strategies to enhance the image of luxury and prestige brands
- Assessing professional responsibilities in the communications sector
- Create professional responsibilities in the communications field
Job opportunities
Head of communications / social networks
Develop and implement communications and social media strategies to promote the brand or company.
- This involves creating content, managing social media platforms, monitoring trends and communicating with the public.
Event Project Manager
Plan, organise and execute events .
- The event project manager is responsible for coordinating logistics, managing budgets, communicating with suppliers and creating memorable experiences for participants.
Strategic media planner
Design strategic media plans to maximise the visibility and impact of advertising campaigns .
- This involves analysing target audiences, selecting appropriate media channels, negotiating advertising space and measuring campaign effectiveness.
Luxury retail manager
Manage the day-to-day operations of a luxury goods outlet.
- A luxury retail manager is responsible for: supervising staff, managing inventory, creating an exceptional customer experience, and achieving sales targets.
Product/luxury brand manager
Manage the development, promotion and performance of a luxury product range or brand.
- This can include market research, defining marketing strategy, managing supplier relationships and maximising brand value.
Angele bargenda
Teacher and Head of the Communication, Luxury & Prestige Marketing Master’s specialization
A semester at Baruch College, new york
Students in this specialisation can take a semester at Baruch College in New York in 4th year, and benefit from a special focus on the luxury and fashion, advertising and digital marketing sectors.
ALUMNI TESTIMONIAL
“It’s a very rich Master’s degree, where we learn about the history and strategy of the Great Luxury Houses. We also have the chance to work for real companies, or go on exchange to New York.”
Chloé Bousquet, Alumni of this specialisation
contact
EVA HERRERO , Head of Admissions Grande École Parallel Admissions Programme
- +33 1 81 51 15 90 / +33 6 08 57 51 37
- eva.herrero@esce.fr
- Personal appointment
Find out more
Other specialisations in Marketing & Business Development
