INTERNATIONAL BUSINESS DEVELOPMENT master’s degree – grande école program
The Master International Business Development specialization of the Grande Ecole program aims to train operational managers capable of marketing products or services in a competitive international environment.
It’s important to know that a Business Developer is a coach, a consultant, a project manager and a salesperson all rolled into one. With this specialization, students will be able to support the development of a company’s sales and profitability.
– SCHEDULE: 1 week at school and 3 weeks on the job (tuition waived).
–CAMPUS: Paris or Lyon
–TEACHING LANGUAGES: English
–DIPLOMA : Master’s degree
Program overview: MASTER INTERNATIONAL BUSINESS DEVELOPMENT
This specialization focuses on 6 main objectives:
- Have a strategic vision of export development: analyze the market, identify risks, define the methods to adopt.
- Protect the company in all its aspects: legal, logistical and contractual.
- Ensure economic equilibrium by financing, insuring and monitoring budgets and forecasts.
- Establish marketing and business development plans and manage a sales network
- Develop an export department, organize relations and information systems between companies and within multinational organizations
- Managing projects, collaborating and negotiating in an intercultural environment
Master INTERNATIONAL BUSINESS DEVELOPMENT : specialization highlights
Materials
- Global and international market analysis.
- Development strategy
- Int. Sales and Digital Marketing
- Strategic supply chain
- Logistics design, geopolitics and sustainability
- Advanced data management and analysis for international development and the supply chain
- Inter-Organizational Management & International Contract Law
- Strategic value chains, resilience and sustainable practices: outsourcing, offshoring and relocation
- Financial Management, Audit & Control
- Intercultural management and international negotiation
Skills
- Making international strategic decisions
- Analyze and select a foreign market
- Identify and quantify international risks
- Select the best mode of entry and design a marketing strategy
- Set up and develop a sales subsidiary abroad
- Managing a sustainable international value and supply chain
- Deal with distributors, agents, head office and key internal and external stakeholders.
- Ensuring the financial viability of the international strategy
- Controlling and auditing the international group
- Leading international projects, collaborating and negotiating in a cross-cultural environment
Job opportunities
Country/area manager
Manage all operations in a specific country or region.
- This includes supervising teams, strategic planning, managing resources and achieving the objectives set for the area.
International Sales Manager
Manage international sales activities.
- This includes defining sales strategies, developing relationships with international customers, supervising sales teams and achieving global sales targets.
International Marketing Manager
Design and implement global marketing strategies
- This includes developing advertising campaigns, brand management, international market research and adapting marketing strategies to different cultures.
Product/Service Manager
Manage the life cycle of a product or service.
- This includes development, launch, promotion, pricing, and ongoing management to ensure profitability and customer satisfaction.
International digital marketer
Implement digital marketing strategies on an international scale.
- This includes the use of digital channels such as social media, online advertising, SEO and other tools to reach international audiences.
International Business Development Manager
Identify and develop new international business opportunities
- This can include seeking out partnerships, exploring new markets and creating strategic relationships to foster the company’s global growth.
International business consultant
Provide strategic advice to companies operating internationally.
- This can include advice on expansion strategy, international risk management, and optimization of global operations.
Management Analyst
Analyze a company’s operations and processes to identify potential improvements.
- This often involves collecting and analyzing data, recommending solutions and implementing organizational changes.
ALUMNI TESTIMONIAL
“This specialization is made up of around ten subjects, with, as always at ESCE, professors who, working in large companies or SMEs, share their professional experience with us. Debates, interactions and lots of group work make up the specialization.”
Sander louf, 5th year student
contact
EVA HERRERO, Head of Admissions Grande École Parallel Admissions Program
- +33 1 81 51 15 90 / +33 6 08 57 51 37
- eva.herrero@esce.fr
- Personalized appointment
