THE MASTER IN BUSINESS ENGINEERING FROM THE
GRANDE ÉCOLE PROGRAMME
The Master in Business Engineering is a specialisation in the Grande École Programme. It provides commercial expertise in selling solutions to businesses and a strategic vision of commercial development. It also allows you to master the methods and tools essential for day-to-day work.
A business engineer is a coach, consultant, project manager and salesperson all at the same time. This specialist’s role is to support a company’s turnover and profitability.
– RHYTHM: apprenticeship – 1 week at school, 3 weeks at work (tuition fee exemption)
–CAMPUS : Paris or Lyon
–TEACHING LANGUAGE: French
–DIPLOMA : Master’s degree
Business Engineering is essentially based on 4 pillars:
- Sales strategy
- Sales performance management
- Negotiation and oral communication techniques
- Complex sales and business development
MASTER BUSINESS ENGINEERING: the benefits of specialization
Materials
- Sales strategy
- Prospecting and business development
- CRM
- Business Development & Growth Hacking
- Customer loyalty
- Sales team management
- Oral communication techniques
- Complex negotiations
Skills
- Diagnose and implement an action plan
- Plan and define strategy
- Managing and steering change
- Managing a multicultural team
- Master project management methods and tools
- Define and implement a sales strategy
- Develop customized offers and manage tenders
- Prospecting and developing new international markets Managing and coordinating commercial relations
Job opportunities
Sales representative
Prospecting for new customers, maintaining relationships with existing customers, and making direct sales
- A sales representative is often the first level in the sales hierarchy. However, they play a driving role in the development of a company.
Account manager
Manage relationships with strategic customer accounts.
- This involves understanding customer needs, developing long-term relationships, maximising the value of customer accounts, and ensuring customer satisfaction.
Business Developer
Identify new business opportunities and develop new markets.
- A business developer’s main role is to grow a company by attracting new customers and partners
Business Engineer KAM (Key Account Manager) / SAM (Strategic Account Manager)
Manage relationships with strategic customer accounts.
- This often includes managing large customers, understanding their needs in depth, negotiating contracts, and maximising revenues from these accounts.
Head of sales
Supervise and coordinate the activities of the sales team.
- This includes defining sales objectives, training the team, managing performance and implementing strategies to achieve sales targets.
Business unit director
Manage all business unit activities within the company.
- This usually involves managing business operations, strategic development, and responsibility for the unit’s financial results.
Commercial director
Supervise all the company’s commercial activities.
- This can include strategic planning, managing sales teams, negotiating major contracts, and taking responsibility for overall sales performance.
pierre-olivier giffard
Teacher and head of the Business Engineering Master’s specialization
ALUMNI TESTIMONIAL
“At the end of the master’s degree in business engineering, I will be able to contribute to the commercial development of the company. This master’s degree gives me the skills necessary to integrate positions of responsibility such as Commercial Director, Sales Manager or Business Engineer. This specialisation is work-study, so it is even more enriching because professional experience in a company is a plus. “
MAHERY ANDRIANARISON, Student taking the Business Engineering specialisation
contact
EVA HERRERO, Head of Admissions Grande École Parallel Admissions Programme
- +33 1 81 51 15 90 / +33 6 08 57 51 37
- eva.herrero@esce.fr
- Personal appointment
Find out more
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