Bachelor Business Development & Digital Marketing

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Business Development & Digital Marketing – International BACHELOR

The International Bachelor Business Development & Digital Marketing specialisation prepares students for the various marketing and sales functions in the corporate world.

It enables students to master the concepts, methods and tools of marketing, particularly digital marketing, and to apply them to marketing strategy and business dynamics.

It also provides a comprehensive overview of the sales process, from prospecting to building customer loyalty in an international context.

3RD YEAR SPECIALISATION IN PARIS
APPRENTICESHIP
100% IN FRENCH

More information on the specialisation

SPECIFIC SKILLS DEVELOPED

Specific skills developed :

Implementing a sales strategy
Defining a company’s annual action plans
Coordinating and implementing commercial initiatives in line with the defined strategy
Determining the potential of a customer or prospect
Developing a portfolio of customers and prospects
Designing and analysing performance indicators
Prospecting new markets
Managing digital projects
Managing customer experience on the web
Expertise to integrate the web marketing approach into the strategy and economic dynamics of the company
Defining and developing a digital marketing strategy
Mastering communication techniques

SUBJECTS TAUGHT

the subjects taught

Client experience
Social networks
Commercial negotiation
Sales management
To manage a team
Management
Market analysis
Marketing plan
Client experience
Social networks
Influence marketing
Web to store

Master International Business Development

Career opportunities for the Digital Marketing Specialisation

Careers and professional prospects after the Bachelor’s degree

Professional integration offers the possibility of occupying varied positions within companies in all sectors and in all types of companies (SMEs/SMIs and large companies), such as:

Business developer
Business Development Manager
Sales representative
Development officer
CEO
profit centre officer
Account Manager
Commercial technician

How do I apply for the Bachelor in Business Development and Digital Marketing ?

Applications from French students or international students living in France

National application

International student applications residing outside France

international application

ADMISSION PROCESS AND PREREQUISITES

ADMISSION PROCESS and prerequisites

Apply now for the start of the new academic year in September

Step 1: Consult your file online

Transcripts from the last 2 years.
Diplomas obtained
CV and cover letter
National identity card
Payment of €70 application fee

Step 2: Attend the motivation interview

Prerequisites: Level Bac +2 (120 ECTS credits) for entry into 3rd year – Validation of your ECTS credits will be required to finalise your enrolment.

TIPS

Tips for a successful application

1 : find out more about the school

Find out more about the course, existing associations and 3^rd year specialisations. The idea is to be able to show during the interview that you are interested in ESCE and the Bachelor Programme in particular.

2 : Prepare an introduction

In addition to a formal introduction (who you are, what you’ve done before, why you want to join the school), the introduction should direct the conversation towards what you want to talk about. The purpose of the oral is to get to know you better.

3 : Highlight your extra-curricular projects and hobbies

These are the elements that will make the difference. If you are passionate about an author or a musician, say so. In the same way, promote your projects carried out outside of school. The ESCE values enterprising and committed candidates.

4 : keep up to date with the latest news

Current affairs questions are a way of testing a candidate’s openness to the world. We must pay attention to economic, social, political news and especially to international news.

5 : Look after your non-verbal communication

Look your interlocutors in the eye, stand up straight, smile… in short, pay attention to the image you send back during the interview. Professional attire is recommended.