Master in International Consumer Marketing

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THE International consumer Marketing MASTER of the Grande Ecole program

The International Consumer Marketing Master in the Grande École Programme is intended for students wishing to pursue a career in various marketing, communication and business development professions.

This specialisation, also called Master in International Consumer Marketing, aims to provide future marketing managers with the knowledge and skills necessary to meet strategic and/or operational challenges in an increasingly digital international context and with a sustainable and responsible perspective.

Achieving these objectives is based on a genuine balance between theoretical courses, expert presentations on specific professions and practical case studies through partnerships with companies.

– RHYTHM : apprenticeship – 1 week at school, 3 weeks at work (tuition fee exemption)

–CAMPUS : Paris

–TEACHING LANGUAGE : French and English

–DIPLOMA : Master’s Degree

National application

International application

MASTER International Marketing :

This curriculum is based on 3 main objectives :

Provide expertise in consumer goods through the study of Consumer Marketing, Shopper Marketing and Sales issues.
Manage a mass-market brand through strategic and operational marketing, as well as by mastering category management, distribution strategies and the use of digital tools.
Provide a broad vision of the issues and players in the mass-market consumer sector