The International Consumer Marketing Master’s Degree in the Grande École Program
The International Consumer Marketing Master’s program is a specialization within the Grande École Program designed for students who wish to pursue careers in marketing, communications, and international business development.
In an environment shaped by digital transformation and evolving consumer expectations, this specialization trains future managers to design and implement effective, responsible marketing strategies tailored to international markets.
The program combines academic instruction, presentations by professionals, and hands-on experience through real-world case studies and projects conducted in partnership with companies.
- 🌍 SCHEDULE: Work-study program—1 week at school and 3 weeks at a company (tuition-free)
- 📍 CAMPUS: Paris
- 🌐 LANGUAGE OF INSTRUCTION: 50% English – 50% French
- 🎓 DEGREE: Master’s degree, recognized by the government
Objectives
This program is structured around three main objectives:
- Provide expertise in the consumer goods sector through the study of various issues related to consumer marketing, shopper marketing, and sales.
- Manage a consumer goodsbrand through strategic and operational marketing, as well as through expertise in category management and distribution strategies, and the use of digital tools.
- Provide a broad perspective on the issues and key players in the consumer goods industry
Key Skills
- Anticipate changes in the business environment and adopt effective marketing strategies
- Addressing the Challenges of Sustainability and an Increasingly Digital World
- Conduct an analysis of a real-world business challenge and develop strategic and operational marketing recommendations tailored to the industry
- Conduct a brand audit, develop a brand identity and positioning, understand the challenges of customer relationship management, and master key CRM metrics
- Understand marketing strategies specific to the service sectors and develop a comprehensive strategic and operational recommendation
- Master sales and negotiation techniques in mass retail: negotiate with customers or other partners in a B2B context, develop a customer portfolio, and implement personalized strategies using referrals, networking, and new digital media
- Create an integrated marketing communications campaign
Subjects Taught
- Innovation 5.0 and New Marketing Trends
- Marketing Capstone for a Sustainable Business and Operational CSR Initiatives
- Digital Content Creation
- Basic Management Processes – Lean
- Services Marketing, Customer Journey, and Retail 4.0
- Data and Marketing Decisions, and Marketing Research Methods
- IMC: Integrated Marketing Communications
- Marketing 4.0
- Global Arts Marketing and Strategic Brand Management
- CRM: Customer Relationship Management and Customer Management
- Business Development
What are the potential career paths after earning a Master’s degree in International Consumer Marketing?
ESCE’s International Master’s in Consumer Marketing prepares students for careers in marketing, communications, and business development, such as product manager, brand manager, area manager, or marketing manager. Graduates can pursue careers in international companies, agencies, or consulting firms across a variety of constantly evolving industries.
Product Manager / Brand Manager
Manage the development, promotion, and performance of a specific product or brand.
- The responsibilities of a product manager or brand manager include market research, defining marketing strategy, managing the product lifecycle, and maximizing brand value
Category Manager
Manage all products in a specific category within a company.
- This involves selecting products, setting prices, managing margins, and collaborating with the sales teams to meet category goals.
CRM Manager
Manage customer relationships using customer relationship management (CRM) tools.
- The CRM Manager is responsible for: customer segmentation, personalizing communications, implementing loyalty programs, and analyzing data to improve the customer experience.
Area Manager
Oversee and coordinate sales and marketing activities in a specific geographic region
- This involves managing customer relationships, implementing sales and marketing strategies, and meeting sales targets in the assigned region.
Trade Marketing Manager
Develop and implement specific marketing strategies to boost sales at the point of sale
- This may include creating promotions, managing in-store displays, and working with retailers to maximize product visibility.
Marketing Manager
Oversee all of the company’s marketing activities.
- The Marketing Manager is responsible for strategic planning, managing marketing teams, developing advertising campaigns, and coordinating marketing efforts to achieve overall business objectives.
A recognized program focused on careers in international marketing
ESCE’s International Consumer Marketing Master’s program leads to a Master’s degree and prepares students for careers in marketing, communications, and business development in an international setting. The program combines marketing strategy, consumer insights, digital transformation, and sustainability issues to train professionals capable of designing strategies tailored to international markets.
Graduates can pursue careers in a variety of sectors and join companies, agencies, or consulting firms in roles such as product manager, brand manager, marketing manager, communications manager, or business developer.
Work-Study Programs at the Heart of Professional Development
The master’s program is a work-study program, with students spending one week in class and three weeks at a company. This allows students to gain professional experience throughout their studies and put their skills directly into practice.
ESCE supports each student in their job search through its Corporate Relations department, offering personalized guidance, work-study opportunities on Match’UP, coaching workshops, and job fairs. With 10,000 partner companies, students benefit from a strong network to find their host company and prepare for their transition into the workforce.
How do I apply to the “Grande École” program?
ESCE offers several admission options depending on the entry level for the Grande École Program. Here are the different options:
- First Year: Admission is through Parcoursup and the SESAME entrance exam, a joint exam for several leading business schools. After creating your application on Parcoursup, you must select ESCE as one of your choices and register for the SESAME entrance exam. This exam assesses your skills through written tests (online) and an oral exam (in person at one of our campuses). Admission is open to students who have completed high school, provided they have earned a high school diploma or an equivalent credential.
- 2nd year: Admission is based on an application and a motivational interview. Applicants must submit an application package including their transcripts and a resume, followed by a motivational interview designed to assess their interest in the program and their career goals.
- 3rd and 4th years: You have the option to enroll at ESCE in the 3rd or 4th year through an internal admissions exam. Admission takes place through specific sessions offered from November through September, featuring online written exams and an in-person oral exam at one of our campuses.
Forinternational students, there is a specific admission process; detailed information is available on our website.
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