Master in Communication, Luxury & Prestige Marketing - PGE

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THE COMMUNICATION, LUXURY & PRESTIGE MARKETING master’s degree in the Grande Ecole program

The Master of Communication, Luxury & Prestige Marketing is a specialization of the Grande Ecole program in the Master’s cycle. It has been designed for all those with a passion for luxury who wish to move into marketing or communications roles in this sector.

ESCE’s marketing department offers a marketing specialization focused on communication, luxury goods and prestige products, in recognition of the fact that to enter certain business sectors with high cultural or sociological value, it is necessary to have in-depth knowledge of them.

An important part of this specialization is dedicated to discovering the history and codes of luxury brands. The combination of sector expertise and a wealth of practical experience gives students a credibility that goes beyond mere mastery of marketing techniques.

– RYTHM: Classical

–CAMPUS: Paris

–TEACHING LANGUAGES: English

–DIPLOMA : Master’s degree

National application

International application

Master communication, marketing luxe & prestige - Program overview

Program overview: MASTER in communication, luxury & prestige marketing

This specialization is structured around 7 main objectives:

Master marketing and communication techniques in the world of luxury goods
Acquire solid writing and speaking skills in a variety of communication environments.
Be able to carry out assignments as part of a professional project
Consolidate knowledge of the heritage of luxury brands and its implications for communications and marketing
Present broader perspectives on luxury, including art, history, sociology, societal and sustainability issues
Raising awareness of the transformation of luxury codes

Master’s degree in communication, luxury & prestige marketing : the benefits of specialization

Materials

The specificities of luxury service customers
Adapting marketing issues
Building a marketing strategy
International demand of luxury goods
Introduction to sustainable luxury brand and product management
Luxury sectors of the future
Online and offline User Experience
Building luxury brand image
E-reputation and influencer strategies
Introduction to responsible digital communication in the luxury sector

Skills

Understanding the development of the luxury and prestige sectors in a global context
Understanding the development of luxury and prestige markets in a global context
Adopt a customer-oriented attitude to optimize the customer experience in the luxury environment
Creating content to enhance the image of luxury and prestige brands
Creating digital strategies to enhance the image of luxury and prestige brands
Assessing professional responsibilities in the communications sector
Create professional responsibilities in the communications field

Job opportunities

Head of communications / social networks

Develop and implement communications and social media strategies to promote the brand or company.

This involves creating content, managing social media platforms, monitoring trends and communicating with the public.

Event Project Manager

Plan, organize and execute events.

The event project manager is responsible for coordinating logistics, managing budgets, communicating with suppliers and creating memorable experiences for participants.

Strategic media planner

Design strategic media plans to maximize the visibility and impact of advertising campaigns.

This involves analyzing target audiences, selecting appropriate media channels, negotiating advertising space and measuring campaign effectiveness.

Luxury retail manager

Manage the day-to-day operations of a luxury goods outlet.

The Luxury Retail Manager is responsible for: supervising staff, managing inventory, creating an exceptional customer experience, and achieving sales targets.

Product Manager / Luxury Brand

Manage the development, promotion and performance of a luxury product range or brand.

This can include market research, defining marketing strategy, managing supplier relationships and maximizing brand value.

Angele bargenda

Teacher and Head of the Communication, Luxury & Prestige Marketing Master’s specialization

A semester at Baruch College, new york

Students in this specialization can take a semester at Baruch College in New York in 4th year, and benefit from a special focus on the luxury and fashion, advertising and digital marketing sectors.

Discover the campus

ALUMNI TESTIMONIAL

“It’s a very rich Master’s degree, where we learn about the history and strategy of the Great Luxury Houses. We also have the chance to work for real companies, or go on exchange to New York.”

Chloé Bousquet, Specialization Alumni