ESCE’s MSc programmes are accredited by the Conférence des Grandes Écoles. The MSc in International Marketing is one of them
(LABEL NO. 1321)
Accessible to French and foreign students after a 3rd year of bachelor’s degree and/or a 1st year of postgraduate studies (bac+3 and/or bac+4).
Taught in English
ESCE Msc IN International marketing: Equipping Future Global Marketers!
In today’s ever-evolving global economy, the need for skilled professionals in international marketing is crucial as companies strive to expand their reach and capture new markets.
The ESCE MSc in International Marketing is designed to equip students with the necessary skills and knowledge to succeed in this exciting and dynamic field. With a curriculum that seamlessly blends theory and practice, our program provides a comprehensive education for those looking to pursue a career in international marketing. The curriculum focuses on the latest technological advancements in digital marketing and phygital commerce, equipping you with the skills to adapt to the changing needs of the global marketplace.
If you’re interested in becoming a successful international marketing professional, the ESCE MSc in International Marketing is the ideal choice for you!
What are the key points of the MSc IN International marketing?
This MSc programme offers a variety of unique opportunities that set it apart from other programmes. All of these programmes enable students to gain practical experience and receive feedback from industry professionals, enhancing their marketing skills for their future careers.
Marketing Innovation Awards
CONFERENCE AFD
Incub’Program : Young Export Talents
A 6-MONTH INTERNSHIP IN FRANCE OR ABROAD
What are the subjects on the MSc in International Marketing?
- CRM (customer relationship management)
- Integrated marketing communication
- Strategic brand management in the age of sustainability
- Digital marketing
- Digital Content Creation
- Innovation 5.0
- Marketing Capstone for Sustainable Business
- Marketing for a Sustainable 21st Century
- Growth Hacking for marketers
- New Technologies
- Social Media Algorithms
MSc over 2 years
MSc programme over 2 years, after a 3rd year of bachelor’s degree (Bac+3) or equivalent (180 ECTS)
MSc Fast Track
MSc Fast Track programme, after a first year of higher studies (Bac+4) or equivalent (240 ECTS)
What are the TARGETED skillS OF the MSC IN International marketing ?
At the end of the studies the student will be able to:
- Gain a deep understanding and command of the complex specialised area of international marketing
- Master new forms of marketing linked to digital technologies in a dynamic international business environment
- Learn the fundamentals of Customer eXperience (CX) to design, build and implement high-quality strategies to create unbreakable bonds with global customers
- Specialise in smart retailing and omnichannel distribution in a globalising world
- Provide readily implementable business decisions to hands-on issues and real-life business cases
- Develop skills for change, decision-making, adaptation and sustainability in a dynamic international business environment
What are the career opportunities of the msc IN International marketing?
Overall, the ESCE MSc in International Marketing programme equips graduates with the necessary skills and knowledge to work in a variety of organisations operating in a global business environment and seeking expertise in international marketing.
Graduates of the ESCE MSc in International Marketing can expect to work in a wide range of sectors and types of companies !
Including :
- International corporations in industries such as consumer goods, luxury goods, retail, hospitality, and tourism
- E-commerce and digital marketing companies
- Export/import firms
- International consulting firms
- Government and non-governmental organisations involved in international trade and development
CAREER PROSPECTS
- Product manager
- Brand manager
- Digital marketing manager
To apply
To apply for this MSc programme you need to follow 2 steps:
- STEP 1 : Make an appointment with the admissions department once your application is complete
- STEP 2 : Individual motivational interview in person or by distance learning with the Head of Programme.
Applications from French students or international students residing in France :
Resident international student applications
out of France
CONTACT US
Carmen VILCHEZ – Admissions Manager MSc Programme
International Application
International Admissions Office | Please note! The international admission procedure only concerns you if you are not a French citizen and you live outside of France.
By email
SEND AN EMAIL
